Re-Engineering Cathay’s Global Career Experience & Employer Brand

Overview of Cathay Pacific Career Platform

As a leading international airline, Cathay Pacific relies on a worldwide talent acquisition pipeline to support its global operations. To better reflect the company’s Employee Value Proposition (EVP) and align with its overarching digital leadership initiatives, Tekcent was engaged to re-engineer Cathay’s global career platform into a modern, candidate-centric talent destination.

The engagement focused on overcoming the limitations of legacy content management infrastructure, elevating employer branding, and ensuring full compliance with international web accessibility standards. Through close technical collaboration, Tekcent delivered an enterprise web platform structured around key operational pillars:

• Unified Employer Value Proposition (EVP) & Brand Experience:

  Reimagined the visual design and content layout to align with Cathay’s global corporate brand identity. Implemented rich multimedia capabilities—including video embedding and localized storytelling—to authentically communicate organizational culture throughout the applicant journey.

• Seamless Enterprise ATS Integration:

  Engineered direct, bi-directional data integration with Cathay’s core Applicant Tracking System. This architecture ensures real-time job posting synchronization, accurate application routing, and a frictionless candidate application workflow without cross-system disconnects.

• Multi-Language & Global Localization:

  Built a localized content management architecture supporting English, Simplified Chinese, and Traditional Chinese, enabling regional talent acquisition teams to tailor candidate experiences across global markets.

• Enterprise-Grade CMS & Enhanced Authoring Experience:

  Architected a high-capacity enterprise Content Management System (CMS) designed to reliably manage heavy publishing traffic and large content volumes. The platform provides non-technical Business-as-Usual (BAU) and recruitment teams with streamlined page-building tools, intuitive template management, and rapid workflow controls, significantly reducing time-to-market for regional talent campaigns and job listing updates.

• Accessibility & Responsive Performance:

  Architected a fully responsive website optimized across desktop and mobile devices, adhering strictly to international WCAG 2.1 AA web accessibility standards to ensure an inclusive application experience for all candidates worldwide.