From hotels to real estate properties, Swire Properties manages it all
Swire Properties develops and manages high-profile commercial, retail, hotel, and residential properties across Hong Kong, Mainland China, Singapore, and the United States. As a publicly traded developer listed on the Hong Kong Stock Exchange with multi-billion-dollar annual revenues, the company is renowned for flagship developments like Taikoo Place - one of Hong Kong’s premier, master-planned business hubs.
Taikoo Place has nine Grade A office buildings with a tenant population over 30,000. With Sitecore, tenant-focused content can easily be accessible across multiple digital touchpoints.
Fion Tse, Digital Marketing Manager, Swire Properties
Managing 29 million square feet of space across commercial, retail, hotel, and residential properties, Swire Properties has a particular focus on mixed-use developments in prime locations at major mass transportation intersections. Taikoo Place provides local and multinational corporations in Hong Kong with more than 6 million square feet of state-of-the-art commercial space, along with a wide range of cosmopolitan business and leisure amenities.
Swire Properties wanted to attract tenants to the complex — which lies a short distance from the central business district — and retain them by providing a rich customer experience of community.
The solution resulted in an 87% growth in active mobile app users, 35,000+ mobile-app downloads, and a digital community of 30,000 Taikoo Place office workers.